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Darn Tough
Yarn is just yarn. Machines are just machines. We are the ones who hold the standard – and we have for over 40 years. Our Mill is our philosophy and it’s why we’re still knitting socks in Vermont. Even now having three facilities in Northfield and Waterbury, the sentiment is the same. We are still one family. We still own the entire process. And we’ve yet to produce our best sock.
Operations today look different than they did 40 years ago. But our mindset is the same. We’ve got better tech and access to more sustainable materials now. Our workforce has grown as have our Mills. But we’re still knitting socks in Vermont and focused on creating a genuine product. And much of that is attributed to the commitment of our long-tenured employees.
We are family owned and have been since the beginning. We are three generations strong, and we know how to knit socks. It’s an ardent skill passed down from father to son, and we’re proud to still be doing it in Vermont. We’ve cultivated a community that stands behind our products. And it’s because of them – because of you – that we’re still here.
Our mission is simple: Create the world’s best socks and stand behind them unconditionally. Our values are even simpler – We value families. We value differences. We are direct, straightforward, and truthful. We value honesty and a hard day’s work. We are penny foolish and pound wise. We are tough, independent, and respectful. We wear it on our sleeves. We are authentic. We have yet to produce our best sock.
