• Aerators & Bait Care Management
    The Freshest Live Bait on Saginaw Bay, MI! "Take care of your Live Bait the right way with some help from our Outstanding Sales Staff!"
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  • Books/Videos/DVDs
    Learn the How-to's with Instructional DVDs, Books & Videos. Locate the best fishing with a Map, Hotspots Map or Field Guide. Don't get lost with an Atlas. "Let Frank's Great Outdoors Provide you with exemplary customer service today!"
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  • Eye Wear
    Protect those beautiful eyes with stylish, good quality sunglasses. We carry an excellent line of sunglasses featuring Oakley, Maui Jim's, Wiley X and many more.
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  • Fish Attractant
    Attract the fish to your lures and keep them coming back for more with every cast. "Let Frank's Great Outdoors Provide you with exemplary customer service today!"
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  • Electronics
    Mark you're coordinates with a GPS Unit & Fish Finder. Get a fish eye view with an Underwater Camera. VHF Radios & Antennas plus all the accessories you need.
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  • Fishing Line
    Tough, Strong & Durable made for the BIGGEST and smallest of fish. "Need Help finding the Perfect Line Let our Excellent Sales Staff at Frank's Great Outdoors help you today!"
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  • Fishing Tools
    Once you land your monster catch, you'll need some tough tools to do the dirty work. "Let Frank's Great Outdoors Provide you with Outstanding customer service today!"
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  • Hardbaits
    When locating enormous fish give them a little crank to attract them to your bait. " Do you need help choosing the right Lure for your fishing Adventure... Let Frank's Great Outdoors help you!"
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  • Lure Building Components
    When you can't find the perfect lure for that monster fish...build your own! "We have everything you need let's Our Sales Staff help you get started!"
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  • Jigs
    Make the fish go crazy with a little jigging action. "Make your Fishing Trip a Success with Frank's Great Outdoors!"
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  • Lights
    For the moments when you need to set a little light on the subject... or the species!
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  • Reels
    A reel expert can tackle any situation. "Let our Outstanding Sales Staff help you make the right selection!"
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  • Rod & Reel Combos
    When you want to fish & fast... get a combo with a great cast! "Frank's Great Outdoors is loaded to the gills with Quality Products at Great Prices!"
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  • Rod & Reel Storage
    Protect your rod & its reel with the right kind of storage! "Let Frank's Great Outdoors provide you with Superior Service and Quality Products!"
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  • Rod Building
    Can't find the perfect rod... why not design and build your own! "Here at Frank's Great Outdoors we can help you choose the Best Products at Amazing Prices!"
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  • Rods
    A skilled fisherman with a perfect rod will get his limit! "Let our Superior Sales Staff At Frank's Great Outdoors find you a Quality Rod!"
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  • Softbaits
    Coax the finicky fish with some cleverly disguised plastics. Or otherwise called Softbaits Full Line of Frogs, Squids, Tubes & More. "Frank's Great Outdoors is loaded to the gills with Quality Products at Great Prices!"
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  • Spoons
    Not just your average everyday spoon. "Frank's Great Outdoors is loaded to the gills with Quality Products, Great Selections &Top Notch Prices!"
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  • Tackle Storage
    Keep your lures organized & out of the way. "Frank's Great Outdoors has an Unbeatable Selection and Great Prices!"
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  • Terminal Tackle
    Your basic tools needed for a day of AMAZING fishing. "Let the Frank's Great Outdoors Sales Staff assist you in your selection!"
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  • Trolling Gear
    Trolling or Moving slow doesn't mean you won't get a KEEPER... "Frank's Great Outdoors is loaded to the gills with Quality Products, Great Selections &Top Notch Prices!"
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  • Waders & Hip Boots
    Get right in on the action with a pair of Waders or Hip Boots. Special Youth & Women's Waders Available. "Frank's Great Outdoors is loaded to the gills with Quality Products at Great Prices!"
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  • Rigs/Harnesses
    Rigs & Harnesses are an easy way to fish just attach a weight and you can cast, retrieve or troll. " We Sell what we use let us help you make the right choice!"
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  • Nets
    Whether it's a minnow or a mighty salmon make sure you land them. "Lets or exceptional Sales Staff here at Frank's Great Outdoors Assist you with your Purchase!"
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  • Molds
    Did you know you can make your own..... Weights that is! All types of Sinker Molds Available and Mold Accessories as well. "Let Frank's Great Outdoors provide you with Superior Service and Quality Products!"
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  • Scalers
    Well ok fish have a LOT of scales... I mean A LOT of scales! Do you have a large quantity of fish to scale or just a few? "Well Let Frank's Great Outdoors assist you in your selection of Quality Products!"
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  • Fly Fishing
    The casting of fishing line with an artificial fly to entice the bite of a fish. Find All your Fly Fishing equipment in one spot. "Let Frank's Great Outdoors Provide you with Outstanding Products and Exceptional Customer Service!"
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  • Frank's Custom Baits
    Franks Bait Frank's Great Outdoors Custom
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Frank’s Great Outdoors is an online fishing store that's been family owned and operated since 1945. We realize that fishing is more than just a sport, it is a lifestyle and heritage that you pass on to the next generation.  Our family used fishing as quality bonding time. We used it to teach our kids values like diligence and patience. They loved the challenge of catching fish, and enjoyed the comfort of being by the water.

I don’t know about you, but in this modern world of diversions and distractions nothing makes me right like taking my fishing gear and catchin’ a few bites.

At Frank’s Great Outdoors we provide you and your family the tools you need to continue this great tradition. From rods, to reels to fully loaded tackle boxes Frank’s is your fishing supply store. Our online fishing store is perfect for seasoned fisherman, or someone who’s still a little wet behind the ears.

Whether you’re a freshwater enthusiast or enjoy the saltwater life, we have the fishing gear to get you in the clear! Our fishing store carries ice-fishing, fly-fishing and saltwater equipment that can stand up to harsh saltwater environments. We’ve got a variety of products to make sure you come prepared. Other fishing supply stores only carry the basics: rods, bait, weights and nets. We carry all that and more!

Our extensive line includes aerators, bait traps, fish attract, and lure building components. You’ll find eyewear, waders and hip boots as well as other apparel. We even have resources for beginners, and more advanced equipment for pros to make sure those fish don’t get away! If you’re fishing for food, our fishing supply store provides a wide array of buckets scalers and cooking equipment. We even carry survival and navigation gear in case you should happen to get lost.

At Frank’s Great Outdoors fishing store, you can rest assured that we’ve been casting, reeling and catching since bobbers were made of cork. The technology has advanced considerably and we pride ourselves in knowing what our clients need. That’s why we continue to offer high quality fishing gear so you can make the most out of your trip.

If you’re like me, you get stir-crazy if you haven’t gone fishing in a while. It’s an itch you can’t bear not to scratch. That’s why Frank’s Great Outdoors, your online fishing store, brings you the highest quality fishing gear so you can spend less time itchin’ and more time fishin’.