The story of Austrian entrepreneurial history also began in 1895 when, after inventing the world’s first electric grinding machine for jewelry stones, Daniel Swarovski established the family-owned company in the province of Tyrol. Since then, the name Swarovski has become synonymous worldwide with clearest crystal, precision grinding and a brilliant spirit of innovation, as the original enterprise continued branching out into additional lines of business. Today, the companies of the Swarovski Group supply the world with polished jewelry stones and crystal products, grinding and cutting tools, as well as sports optics. Even if at first glance the product range seems quite diverse, all companies in the Group share an important unifying link, namely the formidable production and engineering knowledge that has grown out of the Swarovski family’s quest for ever higher precision.
Progress through precision and technology is a philosophy ingrained in the Swarovski family’s genetic code, and their companies have remained true to this day to this shared principle and the values of the founders. After the legendary Habicht, SWAROVSKI OPTIK introduced its first rifle scope in 1959, its initial extendable spotting scope in 1967 and, in 1971, the world’s first rubber-armored binocular. In 1976, another worldwide premiere saw the launch of a rifle scope equipped with a proprietary shock absorber for preventing recoil injuries to the eye. In 1994 SWAROVSKI OPTIK introduced the first telescope. And, in 1999, the SWAROVSKI OPTIK EL binocular with the world’s first wrap-around grip captured Field and Stream Magazine’s Best of the Best Award, making it the development of the decade. Since 2007, the Z6 rifle scope range with the first 6x zoom has received international acclaim among the world’s hunting fraternity. In all, over 30 national and international awards pay tribute to the company’s innovative strength, the superior precision and uncompromising quality and also to the elegance and the innovative design that go into the SWAROVSKI OPTIK brand.