Your Source for Southern Pro Tackle

Dependable fishing tackle makes all the difference, and our Southern Pro Tackle selection is built to perform when it counts. Here you'll find rods, reels, tackle, and everything you need on the water. Whether you're working a local inland lake or a Great Lakes tributary, the gear you choose shapes your day, and we stock options for finesse presentations and heavy cover alike.

Browse Southern Pro Tackle alongside our full range of Fishing, Fishing Rods, Fishing Reels, and Fishing Baits & Lures. Our buyers focus on gear that earns its place, so you can shop with confidence. Shop our full selection of Southern Pro Tackle and get your order on the way today.

Matching your line, rod action, and lure size to your target species makes a real difference on the water. Not sure where to start? Our staff fish these lakes and can help you build a setup for bass, walleye, panfish, or musky.

Backed by a knowledgeable Michigan staff and fast, reliable shipping, Frank's makes it easy to gear up online or in person. You're also welcome to visit us in Linwood, Michigan and handle the gear before you commit.