Shop LIVETARGET Lures at Frank's Great Outdoors

From weekend warriors to die-hards, shoppers count on Frank's for LIVETARGET Lures that holds up season after season. You'll find rods, reels, tackle, and everything you need on the water. Whether you're working a local inland lake or a Great Lakes tributary, the gear you choose shapes your day, and we stock options for finesse presentations and heavy cover alike.

Browse LIVETARGET Lures alongside our full range of Fishing, Fishing Rods, Fishing Reels, and Fishing Baits & Lures. Our buyers focus on gear that earns its place, so you can shop with confidence. Ready to gear up? Shop LIVETARGET Lures online or visit our Linwood, Michigan store.

Matching your line, rod action, and lure size to your target species makes a real difference on the water. If you're not sure where to start, our staff fish these lakes and can help you build a setup for bass, walleye, panfish, or musky.

With decades of experience outfitting the Great Lakes region, our team is here to help you choose the right fishing tackle for the way you get outdoors. You're also welcome to visit us in Linwood, Michigan and handle the gear before you commit.