Life Is Good

Life Is Good
In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good. From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. One in three kids experiences life-threatening adversity. The Life is Good Playmaker Project teaches early childhood professionals to help these kids heal. Life is Good gives 10% of annual net profits to The Playmaker Project, helping over 1 millions kids in need each year.
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