Fenwick quickly gained a great reputation among bass fisherman as it had among fly rod, spinning and saltwater anglers. In 1973, Fenwick became the first rod manufacturer to introduce an all-graphite fishing rod, the now world famous HMG. It stood for High Modulus Graphite, and it was a technology that would not only revolutionize the method of making fishing rods; it would revolutionize the way anglers fished as well.In addition to the introduction of the first graphite rod, Fenwick continued focusing on specific markets creating new types of technique-specific rods and new ways to fish. For example, The Fenwick Flippin Stick™, was invented by Fenwick to create an entirely new method of bass fishing. During these years, the name Fenwick grew to be more than just a manufacturer of fine rods. Every rod we build represents a lifelong contract between us and its owner to deliver a lifetime of satisfying fishing experiences where ever and whenever they fish.Today, Fenwick's tradition of technology continues to meet the specialized needs of avid anglers. Contemporary fishermen are no longer generalists. They're specialists – bass fisherman, walleye fisherman, fly fisherman, saltwater fisherman -- avid anglers who identify themselves by a specific technique or species. In response, Fenwick's tradition of technology continues to drive its designers, engineers and pro staffers to develop sophisticated fishing rods specifically designed for specialized applications. It's why, for over half a century, Fenwick rods have been known, and will always be known, in the words of one of our founders, as "the most thought-out fishing rods in the world."