Daiwa's new brand mark "D_VEC" was developed with the concept, "Innovative Vectors." Designed with the motif, D, representing "Challenge", "Originality", and "Innovation." The mission of Daiwa is to spread the joy of fishing all around the world with those 3 directives. Designed with a linear and regular typeface, "VECTOR DAIWA" also represents the Japanese quality, precision technology, and technology advancement that leads the global fishing industry. Our mission is to provide fishing excitement to everyone for generations to come. This logo represents our spirit for a bright future.