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To provide the best possible food plot and other deer nutrition products to help deer hunters and managers improve the quality of deer, and back those products up with timely, knowledgeable customer service.
The Whitetail Institute was founded in 1988, marking the beginning of the deer-nutrition and food-plot industries. The Institute focusses solely on research, development and testing to provide the top performing products in the industry. The Institute remains the only company that scientifically breeds new plant species specifically for use in deer food plots.