Your Source for Tru-Fire

Whether you're gearing up for hunting, fishing, and the outdoors or replacing an old favorite, our Tru-Fire lineup has you covered. Here you'll find quality Tru-Fire gear for hunting, fishing, marine, and the outdoors. Frank's carries this brand because it earns its place with our customers, and you'll find its gear woven throughout our departments. We keep the lineup fresh as new products land, so it's worth checking back through the season.

Pair Tru-Fire with the rest of your kit from Fishing, Hunting, Ice Fishing, and Marine. Our buyers focus on gear that earns its place, so you can shop with confidence. Order Tru-Fire online for fast shipping, or see it in person in Linwood, MI.

Looking for a specific product from this brand, or trying to compare it against another? Our staff knows the lineup and can help you find the right fit, check availability, and point you to related gear across our fishing, hunting, marine, and outdoor departments.

Stop by our 30,000-square-foot store in Linwood, MI or shop online - either way, Frank's stands behind the gear we sell. Every order ships fast from our Michigan warehouse, and our team is a call away if you need a hand.