South Bend

South Bend
South Bend® has devoted a lifetime to creating products that allow families to experience the joys of fishing. Our heritage is family fishing, it's in our DNA – it's our passion and why we introduce dependable, affordable products that attract millions of anglers to our family year after year. Since 1906, South Bend® has been a leader in the industry, best known for offering quality products at an exceptional value that make fishing simple and fun for today's active families and occasional anglers of all ages and skill levels.
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