Your Source for Softbaits

Frank's Great Outdoors carries a deep selection of Softbaits for the way you get outdoors. Expect grubs, worms, craws, creatures, jerkbaits, and soft plastics. Hunters, anglers, and boaters across Michigan and the Great Lakes have shopped with us since 1955, and this selection reflects what actually holds up on these waters and in these woods.

Shoppers browsing Softbaits also gear up with Swimbaits, Fishing Baits & Lures and Worms. Whether you're outfitting from scratch or filling a gap in your kit, the right pieces are here. Order Softbaits online for fast shipping, or see it in person in Linwood, MI.

Matching line, rod action, and lure size to your target species makes a real difference on the water. Our staff fish these lakes and can help you build a setup for walleye, bass, panfish, or salmon.

Stop by our 30,000-square-foot store in Linwood, MI or shop online - either way, Frank's stands behind the gear we sell. Have a question before you buy? Reach out and our staff will point you to the right fit.