Home of the original Curly Tail® Grub and the leader in soft plastic lures for fresh and saltwater, and Electric Fisherman® fillet knives!
Before 1972, plastic fishing lures were stiff worms or grubs with little or no action. Mister Twister® changed all that with the creation of the very first soft plastic fishing lure, the Curly Tail® Grub. Often imitated but never equalled, Mister Twister® continues to lead the fishing lure industry with innovative new lure concepts and unmatched product quality. Rig a Mister Twister® Soft Plastic lure, and be prepared to catch any fish that swims