Master Toys and Novelties, Inc. is located in Los Angeles and has been a manufacturer, direct importer, and wholesaler of toys, dolls, novelty gift items, and die-cast metal cars for over 40 years. Master Toys & Novelties, Inc. started as a one-man entrepreneurship and has grown to become one of the largest importers in the Los Angeles area. Master Toys & Novelties, Inc. distributes its products to its customers, which range from gift shops to national chain stores, located throughout North America. Master Toys & Novelties, Inc. relies on creativity and innovation when it comes to developing new products. We constantly monitoring trends and license some of the world's leading brands and patents. In 2009, EJ Levenson from EJ Toys & Gifts joined Master Toys & Novelties. Prior to joining the Master Toys team, EJ ran a successful toy, trend, and gift company for 20 years before selling his company. EJ Toys was always considered the leader in one stop shopping, with the eclectic mix of licensed toys and gifts, the latest trend items, and children’s jewelry. The addition of EJ to Master Toys allows us to cover additional distribution channels and still offer our customers competitive direct importer pricing.