Mack's Lure was created in 1969. At the time, Vern McPherson and his wife, Edna, lived in Riggins, Idaho. It was there that a close friend of the McPherson's designed the very first lure Vern would offer fishermen -- the now world-famous Wedding Ring® spinner. In the beginning, Vern, Edna and their son, Ray, manufactured all of the tackle. Vern took these new fishing lures from store to store, giving storeowners an opportunity to add his products to their inventory. It didn't take long before fishermen recognized the quality of McPherson's spinner -- and that was just the beginning.
Our company focuses on producing innovative products, coupled by outstanding customer service. All Mack's Lure product lines are extensively field tested, meaning they're proven fish catchers before they are brought to the market. As mentioned, our mission at Mack's Lure is to pursue excellence in business. We do it by marketing quality products and by supporting our customers with superior service. Please accept our sincere thanks for visiting our Facebook page, and we look forward to being of service to you.