Luhr Jensen

At Luhr-Jensen, we are committed to preserving our legacy and the history of fishing in the Northwest. The Luhr-Jensen Northwest Historical Fishing Museum website has been created for this exact purpose. Phil Jensen, the 3rd and youngest son of Luhr Jensen Sr., is administering the website, and he is on a mission to gather, record and preserve any and all information related to the history of the Luhr-Jensen brand and fishing in the Northwest. 

Luhr-Jensen, a company known world-wide for its quality fishing lures and accessories, had its start in an unused chicken coop on a depression-ridden fruit ranch in the upper Hood River Valley of Oregon.

Each and every Luhr-Jensen product continues to take shape simply, born from an idea of a skilled angler. In the beginning the challenge was the Great Depression. Today, it’s the challenge of each new day on the water.