Bay De Noc Swedish Pimple

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meaning to jig. The Swedish Pimple was created by two brothers more than 50 years ago based on successful jigging lures in Sweden. They started the Bay de Noc Lure Company and developed a line of productive fishing lures that continue to be crafted by hand today.

While the name might bring a smirk, the lure itself brings in lots of fish, especially perch and walleyes when it’s jigged through the ice or in open water.

— Field & Stream