Howie's Tackle - Built for the Outdoors

Explore Howie's Tackle at Frank's Great Outdoors, where fishing tackle is picked by people who actually use it. Expect rods, reels, tackle, and everything you need on the water. From spring panfish to fall walleye, anglers across Michigan and the Great Lakes lean on the right setup, and our selection reflects what actually produces on these waters.

Pair Howie's Tackle with the rest of your kit from Fishing, Fishing Rods, Fishing Reels, and Fishing Baits & Lures. We stock trusted names alongside everyday-value options, so there's a fit for every budget and skill level. Ready to gear up? Shop Howie's Tackle online or visit our Linwood, Michigan store.

Matching your line, rod action, and lure size to your target species makes a real difference on the water. If you're not sure where to start, our staff fish these lakes and can help you build a setup for bass, walleye, panfish, or musky.

Stop by our 30,000-square-foot store in Linwood, MI or shop online - either way, Frank's stands behind the gear we sell. It's the same selection our local customers trust, now a few clicks away wherever you are.