James Demer always had a deep appreciation for music and sound, building a career in location audio recording. Most of his career was spent traveling to far-flung sets all over the world where he worked for shows such as Survivor and VICE News.
Demer wanted a good sound system that would not get beat up in transit or in inclement weather. So, he drilled holes into a Pelican Case (a brand of high-end storage boxes used extensively in the TV industry to protect gear), screwed in some old speakers and made the first DemerBox.
At his next job in Barrow, Alaska he used them as a playback device. The crew loved it and DemerBox was born.