Cannon® delivers the highest quality equipment to locate, entice and catch fish. As the leader in downrigger fishing equipment, Cannon® will take your fish-catching potential to the next level with its newest technology and innovations. Cannon® is driven by the same passion that inspires fishermen. And, it runs deep.Johnson Outdoors is committed to providing innovative, top-quality recreation products that make it easy for people to have fun outdoors. We take heart in Sam Johnson's entrepreneurial spirit and zest for life. We share his commitment to serving employees, customers, the environment and all the communities where we do business. And as part of our core values, we expect that all the people who work for Johnson Outdoors to be as passionate as Sam was himself.