Fishing at Frank's Great Outdoors

From weekend warriors to die-hards, shoppers count on Frank's for Fishing that holds up season after season. Expect rods, reels, tackle, and everything you need on the water. From spring panfish to fall walleye, anglers across Michigan and the Great Lakes lean on the right setup, and our selection reflects what actually produces on these waters.

Pair Fishing with the rest of your kit from Fishing, Fishing Rods, Fishing Reels, and Fishing Baits & Lures. Whether you're outfitting from scratch or filling a gap in your kit, the right pieces are here. Ready to gear up? Shop Fishing online or visit our Linwood, Michigan store.

Matching your line, rod action, and lure size to your target species makes a real difference on the water. If you're not sure where to start, our staff fish these lakes and can help you build a setup for bass, walleye, panfish, or musky.

Backed by a knowledgeable Michigan staff and fast, reliable shipping, Frank's makes it easy to gear up online or in person. You're also welcome to visit us in Linwood, Michigan and handle the gear before you commit.