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(989) 697-5341

Our Store Hours

Mon - Thurs, 6am - 8pm
Friday, 6am - 9pm
Saturday, 5:30am - 7pm
Sunday, 6am - 6pm
Store Hours are EST

...of course our online store is ALWAYS open!


HOT Deals!

10# Ice/Clear-100 $1.99
MSRP: $2.99


10# IronSilk/Green-330 $2.50
MSRP: $7.99


10# IronSilk/Solar Mint-330 $4.99
MSRP: $7.99


10# Magnaflex/Clear-3000 $19.99
MSRP: $64.05


10# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


10# Original/Clear/Blue-330 $7.99


12# IronSilk/Green-330 $2.50
MSRP: $7.99


12# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


12# Original/Clear/Blue-330 $3.00
MSRP: $6.99


Clearanced Item
14# Extra Strength/Clear-330 $2.99
MSRP: $4.99


14# IronSilk/Green-330 $2.50
MSRP: $7.99


Clearanced Item
14# Magnaflex/Clear-330 $3.00
MSRP: $10.49


14# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


17# IronSilk/Green-330 $2.50
MSRP: $7.99


17# IronSilk/Solar Mint-330 $4.99
MSRP: $7.99


17# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


20# IronSilk/Green-330 $2.50
MSRP: $7.99


Clearanced Item
20# Magnaflex/Clear-3000 $49.99
MSRP: $59.99


20# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


25# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


28" Ice Rod-Heavy $9.99
MSRP: $14.99


Clearanced Item
28" Ice Rod-Heavy $7.99
MSRP: $11.99


Clearanced Item
28" Ice Rod-Medium $7.99
MSRP: $11.99


28" Ice Rod-Medium $9.99
MSRP: $14.99


28" Ice Rod-Medium Light $9.99
MSRP: $14.99


30# IronSilk/Green-250 $2.50
MSRP: $7.99


30# Magnaflex/Smoke Green-330 $3.00
MSRP: $10.49


Clearanced Item
32" Ice Rod-Medium Heavy $7.99
MSRP: $12.99


32" Ice Rod-Medium Heavy $9.99
MSRP: $14.99


4# IronSilk/Green-330 $2.50
MSRP: $7.99


5 LED Cap Light $4.99
MSRP: $12.99


5 LED Cap Light $7.99
MSRP: $12.99


5 LED Cap Light $7.99
MSRP: $12.99


5 LED Cap Light $4.99
MSRP: $12.99


5' ThunderStick Rod-UL $12.99
MSRP: $24.99


5'0 PowerTip Pro $14.99
MSRP: $19.99


5'0" PowerTip Pro $14.99


6# IronSilk/Green-330 $2.50
MSRP: $7.99


6# IronSilk/Solar Mint-330 $2.99
MSRP: $7.99


6'6" Cherrywood-M $19.99


6'6" ThunderStick Rod-ML $12.99
MSRP: $24.99


Clearanced Item
7' Downrigger Rod-L $11.99
MSRP: $34.99


7'0" PowerTip Pro $19.99


7'0" PowerTip Pro $19.99


7'6" Ugly Stik-Medium Heavy $39.99
MSRP: $59.99


8" Dodger #000-0150 $3.99
MSRP: $6.99


8# IronSilk/Green-330 $2.50
MSRP: $7.99


8# IronSilk/Solar Mint-330 $4.99
MSRP: $7.99


8' Downrigger Rod-M $14.99
MSRP: $29.99


8' PowerTip Pro $19.99


Clearanced Item
8'3" Downrigger Rod-L $19.99
MSRP: $34.99


8'6" PowerTip Pro $19.99


8'6" Ugly Stik-Medium Heavy $49.99
MSRP: $59.99


Avocet Silver 2000R $19.99
MSRP: $24.99


Cardinal C3 $59.99


Cuda 168 $79.99
MSRP: $99.99


Deep Diver 130 $5.99


Deep Ka-Boom Shiner #19 $4.99


Deep Ka-Boom Shiner #41 $2.99
MSRP: $4.99


Deep Ka-Boom Shiner #85 $2.99
MSRP: $4.99


Deep Ka-Boom Shiner #93 $2.99
MSRP: $4.99


Deep Ka-Boom Shiner #94 $2.99
MSRP: $4.99


Dipsy Diver #000-0077 $9.99
MSRP: $11.99


Dipsy Diver #000-0081 $7.99
MSRP: $9.99


Excite Digital Camera 2.0 MP $199.99
MSRP: $299.99


Fish TV $99.99


Iceman Combo Case $7.99


Illuminator Flashlight-Blue $11.99


Illuminator Flashlight-Pink $11.99


Illuminator Flashlight-Red $11.99


Illuminator Flashlight-Silver $11.99


Clearanced Item
Juiced-Up Chicken Cooker $8.99
MSRP: $9.99


Magda Pro 15DX $27.99
MSRP: $34.99


Magda Pro 20DX $27.99
MSRP: $34.99


Magda Pro 30DX $29.99


Magda Pro 45DX $34.99
MSRP: $49.99


Clearanced Item
Net Cover-Large $9.99
MSRP: $14.99


S3000 NEW $199.99
MSRP: $219.99


Scout XL 100' $199.99
MSRP: $279.99


Side Planer (Left) Port $19.99
MSRP: $29.99


Side Planer (Right) Starboard $19.99
MSRP: $29.99


Small Wabler-RBT $2.99
MSRP: $3.99


Clearanced Item
Smartcast Wireless Fishfinder $139.99
MSRP: $159.99


Smoke Vault 18-inch $199.99
MSRP: $312.99


Spin Rod-LRS601M $19.99


SPOT $149.99
MSRP: $169.99


Sweepfire 1550R $10.00
MSRP: $14.99


Sweepfire 2550R $10.00
MSRP: $14.99


Sweepfire 3550R $12.50
MSRP: $14.99


Sweepfire 4050R $10.00
MSRP: $14.99


Sweepfire-A 1000 $10.00
MSRP: $14.99


Sweepfire-A 1500 $10.00
MSRP: $14.99


Sweepfire-A 2000 $10.00
MSRP: $14.99


Sweepfire-A 2500 $10.00
MSRP: $14.99


Sweepfire-A 3500 $12.50
MSRP: $14.99


Sweepfire-A 4000 $12.50
MSRP: $14.99


Clearanced Item
The Boss XL Treestand $69.99
MSRP: $89.99


VS 250 $159.99


Wildview Digital Camera .3 $69.99


Winning Streak #12 $4.99


Winning Streak #20 $4.99


Winning Streak #23 $4.99


Winning Streak #85 $4.99


Winning Streak #86 $4.99


Winning Streak #90 $4.99
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